A Show-Stopping Thanksgiving Idea: Herb-Crusted Prime Rib from LB Specialty Beef

Turkey may be the tradition—but who says you can’t start a new one? This Thanksgiving, treat your guests to a melt-in-your-mouth Herb-Crusted Prime Rib made with locally raised, high-quality beef from LB Specialty Beef. Rich, tender, and full of flavor, prime rib is the kind of centerpiece that brings everyone to the table a little faster.

Why Prime Rib for Thanksgiving?

Prime rib is the ultimate special-occasion cut. It’s beautifully marbled, impressively elegant, and incredibly simple to prepare—especially when you’re starting with our ranch-raised beef. Whether you're gathering a cozy group or hosting a full house, this roast delivers big flavor with minimal fuss.

Herb-Crusted Prime Rib Recipe

Ingredients:

• 1 (4–6 lb) LB Specialty Beef prime rib roast

• 4 cloves garlic, minced

• 2 tbsp fresh rosemary, chopped

• 2 tbsp fresh thyme, chopped

• 2 tbsp Kosher salt

• 1 tbsp black pepper

• 3 tbsp olive oil

• Optional: 1 tbsp Dijon mustard for added crust

Instructions:

1. Bring to Room Temperature: Pull your roast from the fridge 1–2 hours before cooking. This ensures even roasting and a perfect center.

2. Preheat & Prep: Preheat your oven to 450°F. In a small bowl, mix garlic, rosemary, thyme, salt, pepper, and olive oil (and Dijon if using).

3. Season Generously: Pat the roast dry and rub the herb mixture all over, pressing it into the meat.

4. Sear in the Oven: Place the roast bone-side down in a roasting pan. Cook at 450°F for 20 minutes to form a beautiful crust.

5. Slow Roast: Reduce heat to 325°F and continue cooking for 13–15 minutes per pound, or until your preferred internal temp:

   • 120–125°F rare

   • 130–135°F medium rare (most recommended)

   • 140–145°F medium

6. Rest Before Slicing: Remove from the oven and tent loosely with foil. Let rest 20–30 minutes. This step is crucial—juices redistribute and the roast becomes exceptionally tender.

7. Serve & Enjoy: Slice thick, add some au jus or horseradish cream, and watch it disappear.

Make It a Truly Local Thanksgiving

When you serve LB Specialty Beef, you’re bringing Gunnison-raised, high-quality beef to your holiday table—raised with care, finished your way, and delivered fresh to your family. It’s a Thanksgiving meal you can feel good about from start to finish.

Ready to fill your freezer with local beef?

Reach out anytime—we’re taking orders now for our grass-finished or grain-finished beef shares.